Yahoo Deal Agreement for Mobile Search

Yahoo trying to catch up with Google in mobile search. Yahoo deal the agreement with Telefonica, Spanish telecommunication provider.

With the agreement, Yahoo will operate searches and sell advertising linked to them in 15 countries in Europe and Latin America.

Google meanwhile has a mobile search agreement with Vodafone.

Geraldine Wilson, VP of the mobile division of Yahoo Europe declined to provide financial details of the deal with Telefonica, other than to say it was a “long-term” arrangement that was expected to generate “millions” in revenue

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